Energy Drink Market Share 2017

In 2017 japan s energy drinks market has continued to develop in terms of both volume and off trade.

Energy drink market share 2017.

Energy drinks came to prominence in the united states in 1997 with red bull. The global energy drink market research report estimated the market size in 2017 was equal to 44 5 billion usd and by the end of the year 2026 it may reach to 84 70. That market share translates to around 2 89 billion u s. Moreover it is easily approachable to consumers in places like such as bars coffee shops hotels etc.

The us energy drink market is primarily dominated by key players such as red bull monster beverage and rockstar based on 2018 value based sales. Energy drinks market 2020. This change has been brought by an increasing consumer focus on fitness and health. Energy drinks have transitioned from being a niche product to one of the fastest growing products in the drinks market.

Energy drink sales now surpass 14 billion due to the continued success of the major market brands the growth of sugar free energy drinks and the rise of fitness energy drinks. The global energy drinks market is forecasted to grow with a cagr of 7 1 during the forecast period 2020 2025. Global energy drink sales reached a value of 53 01 billion in 2018 and are expected to grow at a cagr of 7 20 to reach 86 01 billion by 2026 according to allied market research. The largest beverage companies are now eyeing to gain a share of this thriving market which suggests even stronger growth in the coming years.

In 2018 the nonalcoholic segment accounted for 53 63 of energy drinks market share the highest share in the energy drinks market garnering 53 63 share owing to the fact that nonalcoholic drinks boost the energy by improving physical and cognitive performance. Japan is the largest consumer of these products in the region leaving behind the fast growing markets of india and china. Millennials who covers the major share for the energy drink market is looking for diversity in products which they drink. Red bull captured over a quarter of the energy drinks market in the united states in 2019.

Energy drinks demand in the on trade sector dominated the global industry on account of well established marketing channels and long term collaborations with the sellers.